by planetlink | Apr 8, 2025 | Branding, Content
Potential clients make judgments based on online presence. They peruse content, feeds, and choose to work or not with a brand without necessarily making direct contact. This silent selection process can result in the loss of qualified leads. Hence, it is crucial for...
by planetlink | Apr 7, 2025 | Branding, Marketing
Brand personality is a crucial aspect of marketing strategy. It is defined as a set of unique characteristics that communicates what a brand represents and distinguishes it from its competitors. It plays a pivotal role in making a brand relatable to customers, which...
by planetlink | Mar 19, 2025 | Branding, Search Engine Optimization
The MozPod episode presents strategies that can potentially revolutionize a consultancy, including the definition of branding and the acquisition of initial clients. The on-demand webinar discussed how artificial intelligence can aid in the growth and automation of...
by planetlink | Mar 11, 2025 | Branding, Entrepreneurial
The article discusses the challenges small businesses face due to their size and offers strategies to overcome these issues. Small businesses often struggle to attract clients who equate size with reliability and influence. However, these businesses can adopt measures...
by planetlink | Mar 10, 2025 | Branding, Technology
A compelling and consistent visual branding strategy is crucial for businesses to differentiate themselves in a competitive market. Engaging visuals can build customer trust and loyalty. Technology tools offer opportunities for both startups and established companies...
by planetlink | Mar 10, 2025 | Branding, Entrepreneurial
The article by Scott Baradell, published on Entrepreneur, argues that the branding industry is largely built on ineffective platitudes and incorrect assumptions. Baradell criticizes common branding advice such as “tell your story,” “define your...
