Potential clients make judgments based on online presence. They peruse content, feeds, and choose to work or not with a brand without necessarily making direct contact. This silent selection process can result in the loss of qualified leads. Hence, it is crucial for one’s brand to make a good impression even before any verbal communication is made.
To transform a personal brand into a tool for winning clients, it is necessary to link all online content and platforms. Often, entrepreneurs post content on various platforms without making any connections between them, leading to the loss of potential clients. Therefore, content should be designed to take potential clients on a captivating journey, leading them from one piece of content to another, until they are convinced about working with the brand.
Creating a content ecosystem that guides potential clients deeper into a brand’s world is key. Questions about the brand and its goals should be asked before creating a map of current content types like blogs, social media, videos, etc. Identifying strategic connections between these pieces and building a journey towards working with the brand is crucial. Missing content bridges that would strengthen this pathway should be suggested.
Content needs to be unique and not bland, as generic advice gets ignored and watered-down opinions have no impact. Trying to appeal