We work with businesses that want to get a website that works. If you’re not successful, we’re not successful.
PlanetLink is a mature and well-rounded website design firm.
Since 1995 we have been working with our clients to create and maintain their websites. Each project is created specifically to the needs of each client from three perspectives:
- Marketing (intention, content, process),
- Technology (what technologies are required to achieve the desired results), and
- Design (what should the site look like, how should the business be presented visually and what are the expectations of the visitors).
These three disciplines are important in creating a website that gets results.
Once the project specification is complete, PlanetLink provides an outline of all costs and a breakdown of the project phases and their time frames. Unless there are changes made during the development of the project that impact the time required for completion, our project costs generally don’t change from our original estimates.
We approach each project starting with these five questions:
- What are the short term and long term goals of the business?
- What is the purpose for the website and what results do we want the website to achieve?
- Who is our target audience and what are their perceived needs.
- What are the benefits the business provides to its target audience?
- How can we most effectively achieve our desired results?
Our first step in the process is to understand the project: Who is the audience, what is the purpose and intention for the site, what results do we want to achieve, what are the needs and expectations of the visitors, and what problem is the project/website a solution for? Once we have an understanding of the project, we’ll often have additional ideas – sometimes building on an original idea, expanding the functionality of a section or area of the site or possibly coming up with a completely new idea. Sometimes even making it simpler or more cost effective.
After we’ve created a functional specification for the project with our client, we determine the technology required to create the project.
We define the navigation and structure of the site as well as the graphics and design skills required. We’ll then be able to document the specifics for the project and determine what will be required to implement the project – time, materials, and cost.
PlanetLink can provide cost effective technology solutions for most projects, from a simple site to an interactive database driven site with e-commerce and real-time credit card transaction processing, content management, membership and community functionality, audio and video.
Effective interaction with your customers and clients is vitally important to the success of your project – as well as the success of your business.
Your website has the potential to enhance and expand the potential of your client relationships. Referring back to our approach, ask yourself these questions: who are our clients, how do we serve them and what role does our website provide in those relationships? Does your website provide the ability for your customers and clients to provide information? Is your site interactive? Why are visitors coming to your website, and more importantly, are their needs being fulfilled?
What do you know about your visitors – and while we’re on the topic, your customers and clients? How are visitors finding your website? What is the process of turning a visitor into a customer or client – and is it effective?
PlanetLink works to assist you in managing the process of developing effective client relationships. Also keep in mind that a website is really never “finished” – in the sense that a brochure is completed after it’s sent to the printer. A website can always be more effective – using modifications and changes to enhance results. We can also support you in tracking and statistics so you have a way to measure effectiveness.