The article provides useful tips for effectively pitching services on LinkedIn without appearing overly salesy. It emphasizes the importance of building relationships, playing the long game, and sharing value freely to convert cold leads into warm prospects. The article suggests telling client success stories, detailing the starting point, journey, and outcome with real numbers to illustrate the potential of your work. Letting happy customers sell your services is also advised.
The author advises offering valuable insights and resources freely; people often feel compelled to reciprocate when given something valuable. This can be done by adding templates, frameworks, or guides that make someone’s work easier. Creating LinkedIn events that add real value, such as workshops or expert interviews, is also suggested. These events can be promoted to your connections and relevant audiences.
Direct messages (DMs) that focus on helping, not selling, are also key. Understanding your customers’ challenges and addressing them directly in your content can be beneficial. A DM management tool can be helpful in maintaining these conversations.
Finally, the article recommends using follower milestones to reintroduce yourself and share your story, mission, and methods, helping people understand why you do what you do. Overall, the focus should be on building relationships and adding value, rather than