The year 2025 is witnessing an exciting shift in website design trends, with a focus on innovative visual communication. Three noteworthy trends have emerged in January: the use of circles, the incorporation of text as a background element, and the inclusion of high-impact imagery.
Circles are proving to be a flexible and versatile tool in design. Their soft, smooth edges provide a stark contrast to the hard-edged browser window, instantly drawing the viewer’s attention. Circles can be used in a myriad of ways, offering a distinct aesthetic that sets a website apart from others. For instance, Yzavoku employs animated circles that expand to reveal small images, providing an interactive portfolio. Te Whare Taonga, on the other hand, uses circles to create an interactive “Easter egg”. Landways utilizes circles as navigational elements, guiding the viewer’s gaze and providing a consistent theme throughout the site.
Background text elements, in spite of their accessibility issues, are another emerging trend. These elements are bold, often paired with animations, and can add emphasis to a full-screen aesthetic. Agency Eats, for example, uses scrolling text elements behind a fun photo, providing context to the words without having to read them.
High-drama imagery