The article by Jodie Cook discusses the use of ChatGPT prompts to make a website more engaging and effective in converting visitors into clients. The author suggests that many websites try to cater to too broad an audience, resulting in confusion and missed connections. Instead, businesses should focus on addressing a single, compelling problem that keeps their ideal customer awake at night.
One of the ChatGPT prompts she suggests is designed to help identify this key pain point and craft website copy focused on it. This copy should create a headline, subheadline, and three bullet points that directly address the problem and position the business as the solution.
Another prompt is aimed at designing a simple website quiz that qualifies visitors as potential clients. The quiz should consist of five questions that reveal essential information about the visitor’s situation, challenges, or readiness to buy. The results can be used to segment visitors into categories based on their fit and buying readiness.
The article also emphasizes the importance of simplicity in client onboarding and calls-to-action. Websites should make the process of working with the business as straightforward and effortless as possible, guiding the visitor from their problem to the business’s solution.