Maintaining a consistent brand voice while scaling content creation efforts can be a challenge, especially when incorporating AI into the process. However, aligning AI tools with a brand’s unique voice can yield high-quality, on-brand content without sacrificing authenticity or creative control. The key lies in the effective use of a brand blueprint, a comprehensive document that serves as a foundation for AI tools to understand the brand on a deep level.
The remarkable return on investment in terms of time saved and increased output is the ultimate benefit of training AI on a brand voice. For instance, using brand-trained AI can save approximately three hours per day, translating to a significant seventy hours per month. This presents a unique opportunity for business owners and marketers to scale content creation without increasing time investment.
The brand blueprint approach requires an initial investment of about four hours, but the results are well worth it. It outlines five essential elements of the brand, providing AI with a comprehensive understanding and transforming it into a tool that intimately knows the business. The blueprint, which can and should evolve as the business grows, is typically hosted on a platform like Google Docs for easy updating.
Brand identity is one of the core components of the blueprint. It includes elements like the brand’s mission, vision, values,