LinkedIn company pages are often neglected, with most efforts focused on personal profiles. However, these platforms present an underexplored opportunity for lead generation and client acquisition. By adopting a strategic approach, it’s possible to optimize a company page to function as a customer-attracting tool that works continuously.
LinkedIn provides 250 credits monthly for inviting connections to follow your company page. These credits reset each month and disappear if not used. Therefore, it’s critical to fully utilize them by inviting contacts in your target demographic who could be valuable collaborators or partners. Avoid using credits on individuals who are unlikely to engage with your content or services. This feature, though buried in the admin menu, can be accessed and employed strategically to align with your ideal customer profile and business objectives.
Sharing content about your company from your company page immediately after posting about it on your personal account can be beneficial. This strategy increases the visibility of your personal posts and makes your business presence appear consistently active without requiring additional content creation. Over time, this small effort can yield significant results.
Most visitors to a company profile do not scroll through the entire page, but scan what is immediately visible. Therefore, having one standout pinned post that showcases your business value, includes a compelling call to action, and