The power of LinkedIn comments as a tool for business growth is often overlooked, but when used correctly, these comments can multiply marketing efforts, increase profile views and engagement numbers, and build valuable business relationships. To optimize the use of LinkedIn comments, businesses should first understand their target customers’ strong beliefs and use these to shape their comments. Saving high-performing posts in a spreadsheet can help identify what resonates with the audience and can be turned into impactful comments. Using short form platforms like Twitter can provide instant feedback on ideas and can be used to test different versions of these ideas. Timing is also important; being the first to comment on a post can increase visibility. Instead of generic comments, businesses should add value by sharing stories, giving extra tips, and creating a high-energy vibe. Comments can also be repurposed into standalone posts, doubling their value. Building relationships through comments is also more effective than through posts. Engaging with 20 accounts that share the same target audience can help increase recognition. Lastly, comments should spark conversations and not just be basic responses. They should mirror the audience’s beliefs and be tested first on other platforms like Twitter.
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