The webinar discusses the potential of AI in driving scalable growth and automating key processes in your ecommerce business. Participants can learn from a strategy session and demonstration from Ahrefs, designed to maintain future-proof visibility. The session offers insights from over 1.1 million leads across seven sectors to understand the current trends in the industry. Participants can also access CallRail’s 2025 Marketing (+ AI) Agency Growth Kit, which is filled with insights to drive success in 2025.
Alongside, the webinar will introduce Resolve Marketing’s approach to earning links from authoritative domains using data-driven linkable assets and the power of first-party customer conversational data for business growth.
Furthermore, the webinar features Google’s Danny Sullivan discussing the SEO implications when a site begins publishing in a new topic category. Sullivan explained that introducing a new topic won’t affect the site’s rankings, but Google may try to understand how the new content fits with the rest of the site. He emphasized that Google assesses how different one part of a site is from another. If a new section is significantly different, it may initially rank well due to the reputation of the site’s primary topic, but it could later lose rankings. This loss is not a penalty, but a recognition