In the webinar, AI’s capability to unlock scalable growth and automate crucial processes in ecommerce businesses is discussed with a focus on how it can help stay ahead in the competitive market. The session includes a strategy demonstration from Ahrefs designed to enhance visibility for the future. Insights are provided from an analysis of over 1.1 million leads across seven sectors, helping understand what works in each industry. The webinar also introduces CallRail’s 2025 Marketing (+ AI) Agency Growth Kit, which is filled with insights to drive clients to success by 2025.
The session further unveils Resolve Marketing’s data-driven approach to earning links from authoritative domains. An ebook is discussed that reveals how to utilize the power of first-party customer conversational data to drive business growth. The relationship between search and brand strategy is highlighted, emphasizing how their combination can lead to significant wins for awareness, growth, and performance.
From the perspective of a digital agency owner with 20 years of experience in branding, the webinar emphasizes the benefits of combining branding and search. This view is based on the observation that meaningful connections and needs between search and branding teams can enhance the efforts of both, and search often struggles without a differentiated brand or strategy.
The discussion also touches on the challenges