Gaining attention on LinkedIn requires strategic planning, but it’s a skill that can be learned. LinkedIn posts reportedly generate around 280 billion views per year, and the ones that succeed tend to follow specific patterns. One of these patterns involves sharing unique personal experiences, such as scaling a business from scratch, launching failed products, or building teams and closing deals.
Creating a structured system for posting, rather than posting randomly, is also crucial. This could involve using a Word document to generate ideas from top-performing posts, saving screenshots of attention-grabbing posts, and studying their structure to adapt it.
The first two lines of a LinkedIn post are vital for grabbing attention. Opening with a statement that makes readers pause, such as a controversial claim or a surprising truth, can be effective. Including statistics, leading with results, and sharing how others can achieve similar outcomes can also be beneficial.
When it comes to creating content, theory is easy but results are hard. Sharing exact steps that have led to success can be more impactful than just discussing theory.
The article provides specific prompts to help readers identify their unique experiences and knowledge for LinkedIn posts, analyze top-performing posts in their niche, and create effective hooks and rehooks. It suggests