The article discusses how principles of Generative Engine Optimization (GEO) can enhance marketing strategies. The writer suggests five ways to leverage GEO. One suggestion is to ensure that Large Language Models (LLMs) can access the websites targeted for guest posting, as many websites block AI web crawlers. This can be checked via the robots.txt files of the sites.
The second recommendation revolves around the E-E-A-T (experience, expertise, authoritativeness, trustworthiness) concept. While LLMs don’t utilize E-E-A-T in the same manner as search engines, they do value authoritative sources. Therefore, establishing content partnerships with high-authority sites and collaborating with credible sources is crucial.
Additionally, the article highlights the LLMs’ affinity for listicles, particularly top 10-style ones. Therefore, promoting products in such formats can be an effective GEO strategy. Finally, the writer discusses how LLMs work as probability machines, predicting responses based on training data, and emphasizes the importance of understanding this functionality to improve marketing efforts.