The secret to achieving a significant following on LinkedIn is allowing your unique, authentic self to shine through your content. Playing it safe and sticking to corporate updates and generic advice often results in invisibility on the platform. Instead, it is crucial for founders and executives to show their genuine, imperfect selves, as these are the traits that make them memorable and relatable.
A well-curated LinkedIn profile can attract repeat clients. This was proven by a quadrupled following recorded in 2024, achieved through consistent authenticity and studying patterns of success. The trend continued into 2025, with those gaining serious leads on LinkedIn being the ones who let their individuality show.
LinkedIn users are encouraged to use their unique perspectives as their greatest asset on the platform. For instance, Jillian Richardson, a ghostwriter for founders and executives, gained viral success and eventually hit 10,000 followers by encouraging people to be more unique in their content.
Sharing personal interests, hobbies, and experiences can bring a fresh perspective and genuine personality to content. Showing the “weird” parts of oneself can attract potential clients seeking a new outlook. Such an approach also enables users to stand out in a sea of identical sounding voices.
Thought leadership, according to Richardson, is