Writing comments on LinkedIn can create opportunities for business leads if done strategically. To stand out, comments should be meaningful and emotive rather than generic or AI-generated. To maximize the impact, choose 20 accounts that share your target audience and understand their posting schedules. Stay ready to comment first on their posts to attract more profile views.
Before outsourcing commenting, track the effectiveness of your comments and note the topics that generate discussions. Comments should showcase your expertise without explicitly selling anything. Write them like mini posts, staying on topic and on brand, and aim to intrigue readers about the person behind the advice.
Consider outsourcing the analysis of your comments to understand which ones perform best. Use this information to refine your approach. Look for signs that those who like your comments match your ideal customer profile and send them a thoughtful direct message referencing their recent activity.
To build genuine connections, save message templates that can be personalized and ask questions about their work to spark discussion. Tailor the resources you share to their specific needs and make sure it’s relevant to the post. Focus on being genuinely helpful and give them space to engage. Remember, building relationships on LinkedIn is a long-term strategy.