Google’s emphasis on user-centric metrics such as page speed, mobile responsiveness, and intuitive navigation means that brands need to optimize their websites to meet user needs. A good user experience (UX) can enhance brand visibility and drive conversions. Members of Forbes Agency Council suggest several ways to improve a site’s UX. They recommend making websites easy to navigate, fast, and mobile-friendly, and designing them with the audience in mind. They also suggest using data to understand what users want, which can help build trust and encourage repeat visits. The length of time visitors spend on a site also affects Google ranking, so engaging content is key. Simplifying navigation, compressing images, and removing unnecessary elements can speed up a site, which is something both users and Google appreciate. Rather than focusing on Google, websites should cater to real users by simplifying content and navigation, and creating clear pathways. Lastly, brands should prioritize accessibility and simplicity, using clear headings and metadata for SEO and inclusivity. This can improve user experience and build credibility.
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