Business owners can convert their LinkedIn profiles into lead-generating machines by optimizing their profiles and focusing on their clients’ needs, according to LinkedIn consultant Jasmin Alić. Statistics show that an optimized LinkedIn profile is 40 times more likely to receive opportunities. A strong headline can increase profile views by 30%, while a complete profile can lead to 21 times more views and 36 times more messages. The first 45 characters of the headline are especially crucial, as they’re visible in search results, comment sections, and messages. Alić advises using clear, specific statements in the headline and incorporating keywords to boost search visibility. The profile banner, often underutilized, should communicate the user’s offer and include a clear call to action. With LinkedIn’s new slideable banners, users can create mini-presentations to showcase their work or offers. Ultimately, a high-converting LinkedIn profile should make prospective clients stop scrolling, click through, and reach out.
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