In an article by Joey Wilder, podcasts are described as powerful tools in the world of social media, aiding in connection, business growth, and authority building. However, Wilder notes that many podcasts fail to maximize their potential by sticking to old strategies, rather than exploring new formats that could better align with their business objectives. Drawing on his experience helping businesses launch successful podcasts, Wilder emphasizes the importance of candor, personal brand growth, and understanding the business landscape.
He suggests that effective podcasts should not only deliver valuable content and personal insights but should also address individual challenges. This approach can help to engage audiences, inspiring them and converting them into loyal listeners. Wilder stresses the importance of creating a podcast that’s more than just an audio experience — it should be an interactive journey where listeners feel involved and valued.
By offering real-life solutions that listeners can immediately apply, podcasts can foster a sense of loyalty among their audience. This loyalty can then translate into long-term support and investment in your business. Wilder also highlights the power of storytelling in podcasts, stating that it’s not enough to simply tell a story. Instead, the story should be compelling, emotionally impactful, and ideally, start with a problem that the listeners or guests have faced