SEO is a crucial tool for small businesses to increase their visibility and attract more customers. By optimizing their website and content for search engines, small companies can improve their search rankings, drive more targeted traffic, and thus, increase sales. An underutilized asset in this process is data, with 87% of marketers believing that their company’s most underutilized asset is data. Data-driven content is not only useful for SEO but can boost a company’s media coverage and digital PR efforts. Journalists are more likely to link to and mention a brand as a credible source when the content is based on solid data. This can lead to increased media exposure, including appearances on radio and television.
Digital PR is another essential element, which involves creating compelling content and actively distributing it to journalists interested in the field. This ensures the content reaches the right audience, increasing engagement and visibility. Moreover, keeping up with industry trends allows businesses to tailor their campaigns to current interests and needs, leading to more effective media coverage. A proactive digital PR strategy can yield substantial benefits, especially when compared to traditional link-building expenses. For instance, 35% of marketers are willing to invest $1,000 each month in link-building efforts, according to Legiit.