The utilization of Artificial Intelligence (AI) can enable scalable growth and key process automation in ecommerce businesses, allowing them to maintain a competitive edge. This was the central theme of a webinar that featured a strategy session and demonstration from Ahrefs, aimed at enhancing future-proof visibility. Justin Covington, Director of Paid Channels Solutions at iQuanti, also shared insights into the changes in Google Ads and demonstrated the use of value-based bidding to drive measurable results. Participants were also provided with CallRail’s 2025 Marketing (+ AI) Agency Growth Kit filled with insights for achieving success by 2025.
A new LinkedIn study by Metricool, based on an analysis of over 577,000 posts, contradicts common marketing advice. It reveals that posts with links get 13.57% more interactions and 4.90% more views than those without links, challenging the widely held belief that such posts receive less visibility. The study, which analyzed nearly 48,000 company pages over three years, found that about 31% of LinkedIn posts contain links to other websites and these posts consistently perform better.
The study also highlighted significant differences in the performance of various content types. Carousels or document posts yield the highest engagement rate (45