Peter Boolkah, an award-winning business coach, is encouraging entrepreneurs to not shy away from their business ideas due to the current challenging times. He highlights that many successful tech companies have been established recently by entrepreneurs who didn’t let the surrounding noise discourage them. They had a clear vision, compelling value propositions, robust processes, and a firm belief in their ability to make a difference and grow their businesses.
Boolkah suggests that if entrepreneurs properly plan their venture, they have an equal chance of success. He emphasizes the importance of a clear vision which communicates the aim of the business and can be understood by all team members. He notes that AI can assist in organizing ideas into a strategic vision.
Additionally, a unique and compelling value proposition is essential to show how the business or idea will simplify the lives of customers. This proposition forms the basis of a solid process which includes considerations of required assistance, costs, timelines, testing, marketing, and delivery stages. Boolkah underlines the significance of the marketing aspect and the visibility of the business to its target customer base. He also recommends showcasing clear customer testimonials to understand how the business is perceived by others.