In her article, Dr. Diane Hamilton discusses hidden LinkedIn features that can help boost your career and visibility. She highlights the importance of a complete LinkedIn profile, and mentions how many users often overlook valuable features of the platform.
One feature she discusses is LinkedIn’s Creator Tools, which replaced the Creator Mode toggle in 2024. These tools include LinkedIn Live, Newsletters, and a Follow Link option, which can be enabled individually as per the user’s content strategy. These tools help professionals build a stronger presence on LinkedIn by giving them more ways to engage with their audience and showcase their expertise. However, some of these features might require a Premium subscription.
Dr. Hamilton also highlights the ‘Featured’ section on LinkedIn, which allows users to showcase their best work, including articles, media appearances, presentations, and other content that reinforces their expertise. This feature is especially useful for speakers, authors, and consultants who want to showcase their work in a highly visible area of their profile.
Finally, she explains how users can customize their LinkedIn URL for a more professional presence. The default LinkedIn URL is long and randomly assigned, but can be personalized to give a more professional look and make the profile easier to find.