Engaging your audience on LinkedIn effectively can help reveal your ideal customers, create a sense of community, and foster valuable conversations. This can be achieved by asking the right questions in the right way. It’s recommended to end each post with a question to spur discussion in the comments. Questions should focus on the experiences, challenges, and achievements of your audience, inviting them to share their stories.
Avoid self-promotion and instead ask about specific situations they’ve faced in their professional journey. For example, instead of asking “What do you think of my new service?”, you could ask “What’s one piece of advice you’d give your younger self about [your topic]?”.
It’s also important to be specific when asking questions. Broad questions like “How’s your week going?” may be ignored, whereas a question like “What’s one marketing tactic that surprised you with its effectiveness this year?” will likely generate more thoughtful responses.
To ensure your audience doesn’t feel trapped or confused by your questions, provide some background or context. You could introduce your question with a personal story or observation, which will also model the type of response you’re looking for.
Finally, keep in mind that LinkedIn users are often scrolling quickly through their feed.