Affiliate marketing is a simple way to generate income from social media, by creating content that encourages viewers to click and purchase through an affiliate link. There are several social media platforms that are ideal for sharing these links.
Pinterest, with 85% of its users having made a purchase directly from a pin, is a beginner-friendly platform for affiliate marketing. Instagram, despite newer apps, also shows promise, with users who have less than 10k followers seeing a 35% increase in story reach rate.
Threads, a newer platform that has seen an increase of 23.7 million users since 2023, provides a straightforward way to share affiliate links. Another platform, X, with 320 million active monthly users, can disseminate affiliate links to a large audience rapidly.
YouTube remains one of the most effective platforms, with 52% of customers more likely to buy a product featured in a YouTube review video. Similarly, Lemon8, a top lifestyle app since 2024, offers the chance to create collages and use photos to demonstrate products.
Facebook, used by 75.8% of affiliate marketers, is a large platform with diverse audiences and numerous ways to promote affiliate links. TikTok has its own affiliate