LinkedIn carousel posts can significantly increase engagement, with multiple slide posts getting 3.7 times more engagement than regular text updates. Carousel posts should be informative, filling a gap in your audience’s knowledge with valuable lessons. Topics should be broken down into actionable steps; the key is making complex ideas simple and snackable.
LinkedIn carousel posts should have a simple design, focusing on one point per slide. The recommended sizes are either 1080×1350 (portrait) or 1280×720 (landscape). Canva can be used to create a template for consistency.
The first slide is crucial as it sells the rest of the post. It should be intriguing with minimal text and one clear message. The second slide should deliver on the promise made in the first.
All slides should have a consistent layout, tone, and voice to guide readers through the story. The use of statistics and results can add credibility and intrigue.
The carousel post should be saved as a PDF and uploaded as a document to LinkedIn, where it will be displayed with arrows for easy navigation.