A study conducted by Attest, a consumer research platform, suggests that trust in generative AI is growing among consumers, with around two-thirds of Americans having used generative AI tools and nearly 70% trusting the information provided by them. These levels of trust are comparable to that placed in traditional search engine results. Many consumers view generative AI as a personal assistant, with 49% likely to use it for researching purchases, 40% for answering questions or explaining complex topics, and around 25% for generating ideas and writing letters or emails. Over half of the consumers expect to use AI tools more frequently in the next six months, while only 5.1% anticipate using them less. The study also revealed increasing trust in AI companies, with 35% of consumers trusting them with their data, up 4% from the previous year. The study also indicates that AI can be beneficial for marketing, with 38% of consumers recognizing that AI can aid in more creative advertising. However, traditional search engines will continue to be relevant, with over half of consumers planning to use them the same amount in the future and over a quarter planning to use them more.
“Trust in AI Tools Surges, with 70% of Americans Believing their Accuracy”
