The article explains how to create successful LinkedIn carousel posts in five simple steps. Carousel posts are more engaging than regular text updates, with posts that have multiple slides receiving 3.7 times more engagement. A good carousel should fill a gap in the target audience’s knowledge, broken down into actionable steps or valuable lessons.
To create a carousel, first, pick a simple design. Choose one font, use plenty of white space, and ensure text is big enough to read on mobile screens. LinkedIn recommends sizes of either 1080×1350 (portrait) or 1280×720 (landscape) for carousel posts.
Next, save time by downloading the carousel as a PDF and uploading it as a document. This will display on LinkedIn with arrows for people to scroll through.
The opening slide is crucial to attracting the audience. Avoid corporate headshots and stock photos and instead create something intriguing with minimal text. Add a logo or headshot in the corner, and a headline that promises value.
The second slide should deliver on the promise made in the opening slide, breaking complex ideas into simple chunks. Consistency is key, with a consistent layout, tone, and voice throughout the carousel.
Finally, share statistics and results from personal