The article discusses how to turn LinkedIn followers into clients and superfans by sharing personal stories and experiences. It suggests five types of posts that can help achieve this.
The first type of post should be about reintroducing oneself during follower milestones. It should reveal personal struggles, achievements, and future plans that can resonate with the followers and potential clients.
The second post should be a fun and light-hearted introduction, sharing interesting facts about oneself and moments that shaped one’s personality. It should reveal personal quirks and unique experiences, making one memorable among followers.
The third type of post should focus on sharing lessons learned from personal mistakes or failures. This should include the challenges faced and how they were overcome. Such posts will help build trust and save followers from similar pitfalls.
The fourth post should reveal the principles and beliefs that guide one’s decisions and work. Sharing core truths and standing firm in values can attract the right people, even if some disagree.
The final suggested post is about celebrating a client’s success. It should highlight the positive outcomes created for customers and why one started their business. Tagging clients can invite them to contribute to the story and increase engagement.
In summary, sharing personal and professional experiences, lessons learned, core values,