The article emphasizes the importance of leveraging LinkedIn comments to develop meaningful relationships that could lead to sales. It advises that if someone comments on a LinkedIn post, they are showing an interest in the message and could potentially be a new client. Before responding to the comment, it is important to review the commenter’s profile and posts to determine if they align with the ideal customer profile. If they do, save their profile URL and respond in a way that shows an understanding of their perspective.
It’s also recommended to consider their activity and work history before deciding to Direct Message (DM) them. The response should be personalized and high energy, asking specific questions about their experience to foster further conversation. Adding extra insight or sharing a quick story that relates to their situation can also build value.
For those who match the ideal customer profile and show genuine interest, opening a private chat is suggested. The conversation should be casual and conversational, making them feel valued. It’s also helpful to share a valuable resource that addresses their specific needs.
The article finally advises making this process systematic by creating a checklist to ensure all steps are followed. Responding thoughtfully to every comment, checking every profile, and DMing those that match the ideal customer profile are all part