In recent weeks, the social media landscape has witnessed some peculiar events, such as the temporary ban on TikTok, which led to increased demand for devices with the app pre-installed. This even escalated to the point where such devices were being sold for up to $58,000 on platforms like eBay. Furthermore, non-English Chinese social apps began trending, along with translation apps. This strange series of events also saw “Delete Instagram” and “Delete Facebook” become trending topics.
However, amidst this chaos, Snapchat could potentially emerge as the biggest winner. Snapchat, a social media platform launched in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, has evolved over the years to offer features such as Stories, filters, AI chatbots, and Spotlight, its version of short-form video. While it may not have seen the same level of user adoption as TikTok and Instagram, what it has achieved is noteworthy, particularly given the number of other platforms that have failed to secure a footing in the same period.
Snapchat’s performance last year offers considerable insight into the potential opportunities it presents. Despite the comparison with more popular platforms, Snapchat’s achievements should not be undermined. It has managed to hold its own in a