Every business owner seeks a foolproof marketing strategy. However, with constantly changing rules, especially on platforms like LinkedIn, sticking to a single approach might not yield fruitful results. While the platform offers numerous opportunities, standing out from the crowd requires a certain degree of bravery and uniqueness.
One way to stand out is to steer clear of jargon and buzzwords that are commonly found in LinkedIn profiles. Instead, using a headline that narrates your real journey can make you stand out. For instance, a headline like “Failed at 3 startups. Got fired once. Made millions anyway” or “Used to be terrible at sales. Now I teach Microsoft and Amazon how to sell” can grab attention as it strays from the norm of showcasing only successes.
Being honest and sharing the real path you took, including struggles and failures, can help establish a connection with people who have had similar experiences.
Visual distinction is another crucial factor. Adding a specific emoji next to your name, which becomes part of your brand identity, is a way to do this. The emoji can be something that connects to your work, personality, or name and can be used everywhere for instant recognition.
Another tip is to focus on a single area of expertise instead of