Artificial Intelligence (AI) is rapidly becoming a crucial strategic need for businesses globally, driving significant changes in marketing practices and the way brands engage with their customers. The technology’s capabilities extend from predicting customer buying behaviors to automating personalized ad campaigns across multiple platforms. As a result, marketers are compelled to reassess their strategies and skill sets.
According to Nielsen’s 2025 annual global marketing survey, marketers worldwide acknowledge AI’s potential to revolutionize customer engagement and operational efficiency. They are increasingly understanding how AI can redefine their customer connections, personalize interactions, and streamline their everyday operations, thereby enhancing their impact. The survey reveals that 59% of global marketers believe that AI’s use for campaign personalization and optimization is the most influential industry trend expected to make a difference by 2025. AI’s prominence is primarily due to its demonstrated capabilities, such as powering dynamic ads that adjust in real-time to individual user profiles and predicting next-best actions for hyper-personalized customer journeys.
Marketers worldwide acknowledge AI’s transformative potential for personalization. In Latin America, 63% of marketers prioritize it, closely followed by the Asia-Pacific region at 62%. In North America, 60% view AI for personalization as a top trend, and in