In today’s world, consumers are subscribing to a wide range of services for their convenience, personalization, and predictability. This trend is extending to other sectors including travel, financial services, and healthcare. Subscription models are seeing benefits in customer loyalty, engagement, and revenue stability, reflecting consumer demand for proactive experiences. These models aim to anticipate consumers’ needs and provide immediate solutions which resonate with consumers.
Sollis Health, a 24/7 medical membership founded in 2016, is an example of how subscription models can transform an industry. Traditional business models often have limitations such as delayed access to products or services, which can lead to customer frustration and disengagement. In healthcare, the average wait time for an appointment with a physician for new patients is 26 days. This leads patients to seek immediate solutions like urgent care and emergency room visits, which increases costs and reduces quality of care.
Subscription models address these issues by prioritizing accessibility. Businesses offering unlimited or on-demand access can keep customers engaged and create long-term brand loyalty with convenient, low-to-no-effort services. Companies like Sollis Health are providing members with 24/7 access to medical care, which reduces wait times and improves health outcomes. Other industries