The article primarily discusses the benefits and process of redesigning a website using Divi, a WordPress Theme and Visual Page Builder. Divi allows users to create an online store, blog, or any type of website visually without any coding requirements. It also offers cloud storage, AI building, and collaboration for agencies. The article suggests that a redesign is necessary when a website feels stagnant or outdated. The author recommends starting the redesign process with a clear plan and setting well-defined goals, such as improving Core Web Vitals scores or conversion rates. It is also advised to use a staging site during the redesign process to avoid breaking the website while it is still accessible to visitors. A staging site is a separate clone of the live website that operates on a temporary URL, ensuring there is no disruption to the live site during the redesign process.
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