The significant impact of technology on consumer behavior, particularly post-pandemic, is increasingly leading businesses to adopt an omnichannel approach. From 2017 to 2020, the share of digital customer interactions rose from 25% to 65%, with most customers using multiple channels when shopping. In 2024, ecommerce was predicted to grow by 7.4%, compared to a mere 1% growth for brick-and-mortar sales. Implementing an omnichannel strategy could help businesses capture and retain customers’ attention throughout a sales funnel that spans various forms of technology. The Harvard Business Review found that customers who engage through several channels spend more both online and in-store. Omnichannel strategies also enable businesses to use data from across channels to create targeted communications based on customer preferences. This could involve loyalty programs that allow customers to earn rewards across channels, in-store purchases leading to online discounts, or cross-channel communications that promote customer interaction. This holistic view of customer behavior across multiple channels can increase awareness and sales.
Recent Posts
- “Ascend to the Top 1%: Mastering Entrepreneurship through Integrity and Focus.”
- “Maximize Creativity: Using ChatGPT for Energy-Aligned Social Media Planning”
- “Boost Your Blog’s SEO and Accessibility with an Audio Version.”
- “Unlock Success with Shopify’s Key Tactics for 2021’s Rising Entrepreneurs”
- “Amplify Your Brand: How Amelia Sordell Scaled LinkedIn for $4 million Revenue