The article provides advanced tips for content creators and writers who wish to improve their craft. The author likens content to a rough diamond, with the final polishing stage being what transforms the content into something truly brilliant. The first major tip given is to self-edit. The author suggests that self-editing is not just reading a draft multiple times but rather acting as a ‘personal trainer’ for the content, whipping it into shape. The writer advises not to rush to publish immediately after completing a draft, but to take a break and return to it with fresh eyes.

The second piece of advice is to embrace criticism. Constructive feedback is likened to a GPS for writing, helping to avoid issues and find new ways to improve. The author urges writers to resist the urge to immediately respond to criticism, instead advising them to take a breath and approach the feedback with curiosity.

The final tip is to use tools and support systems. The article mentions writing apps like Grammarly and Hemingway which can assist in creating clear, readable content. The goal of all these tips, as per the author, is not to please everyone, but to create the best possible content.

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