Small service-based businesses are crucial to local communities and can significantly benefit from mastering local SEO to attract new clients and outpace competition. According to Google, 46% of all searches have a local intent, and “near me” searches have surged recently. Local SEO ensures that businesses appear at the top when someone searches for a specific service in their area. The article provides seven tips to optimize local SEO.
First, businesses should claim and optimize their Google Business Profile, a cornerstone of local SEO that appears in Google’s local pack, maps, and search results. Second, building local citations, or mentions of a business on other websites, typically local directories, can establish credibility and improve rankings in local search results.
Third, focusing on generating consistent, positive online reviews can enhance visibility and reputation. Fourth, creating location-specific content on websites can significantly improve local SEO by appealing to local customers and search engines.
Large eCommerce businesses or service-based businesses providing services nationally or worldwide should not overlook the importance of a Google Business Profile to enhance their brand focus and online presence, potentially leading to more revenue.