LinkedIn, a platform with over one billion users, rewards consistent creators who are willing to try innovative approaches. To stand out from the crowd and maximize the platform’s potential, there are five ‘hacks’ that could be effective.
Firstly, regular posts on LinkedIn can limit one’s reach. To overcome this, creating a LinkedIn newsletter can bypass typical restrictions and directly land in subscribers’ inboxes. The key is to pick a specific topic of expertise and commit to providing in-depth exploration of this topic on a regular schedule. Exclusive insights, industry trend analysis, and client stories can be included in the newsletter.
Secondly, LinkedIn Live can be used to establish authentic connections through spontaneous moments. Live sessions are more engaging than standard posts. To make the most out of them, it’s recommended to choose themes that the audience needs help with, keep the sessions under 30 minutes, and maintain focus on teaching a specific skill or solving a business problem.
Thirdly, strategic commenting can help amplify one’s visibility on LinkedIn. Instead of leaving generic comments, it’s better to select target accounts and contribute meaningfully to discussions. By saving the activity URLs of targeted accounts and regularly engaging with their posts, one can increase their chances of being noticed by potential customers