Sharing coaching content can be a powerful tool for attracting potential clients and growing one’s professional network. Despite developing effective frameworks, many coaches fail to utilize them outside their client sessions, resulting in missed opportunities for engagement and growth.
One way to turn things around is by packaging these frameworks into engaging LinkedIn posts. By doing so, the coach’s methods and results become associated with their name, enhancing their professional brand. Frameworks with catchy, memorable names or acronyms can resonate more with audiences, making complex ideas more accessible.
Sharing the story behind the development of a coaching framework can also build credibility. By detailing the problems that led to the creation of the solution, the unsuccessful approaches, and the first breakthrough success, coaches can show that their framework is not a marketing gimmick, but a method refined through years of application. This not only builds trust with the audience but also helps to establish a connection that can lead to inquiries.
Coaches are also advised not to keep their methodologies a mystery. Instead, they should explain how their framework works in clear, actionable steps, ideally through LinkedIn carousel posts. Simplifying explanations can empower someone to implement the basics without assistance, which builds trust in the coach’s expertise and authority. This transparency does not mean