The debate on whether to publish your thought leadership content on LinkedIn or a blog is a common one. However, the question shouldn’t be about choosing between the two but rather about maximizing the use of both platforms. Expert-led content can thrive when it’s not confined to a single platform; your blog builds depth while LinkedIn expands your reach. Together, they create a content flywheel that ensures your ideas are seen, shared, and remembered.
The blog serves as your home base where you can showcase your most profound insights. It is a platform to elucidate technical breakthroughs, express strong opinions, and respond to queries with clarity and conviction. The focus of a blog should be more on providing value than increasing volume. Furthermore, it doesn’t have to sound like it was written by a marketer.
For instance, the SparkToro blog, led by Rand Fishkin, is famous for its boldness in challenging the status quo rather than just offering conventional tips. Similarly, Hotjar’s blog stands out by prioritizing human insight over mere product tutorials. The Cloudflare Blog is another example of a blog designed for technical experts, offering detailed explanations and insights into tech developments.
Blogging is an invaluable tool for building long-term thought leadership. However