While there are numerous online courses offering “small business 101”, they often overlook the crucial element of mastering the entrepreneur’s mindset. Books, however, delve deeper into the psychology of starting one’s own venture, customer attraction, pricing strategies, and more.
Bob Burg, a bestselling author of numerous business, sales, and leadership books, is particularly proficient in explaining not just the strategies for starting and running a successful business, but also the psychology behind confident entrepreneurship. In his book, “The Go-Giver”, Burg narrates the story of Joe, a hardworking but unfulfilled individual, who learns the importance of shifting focus from getting to giving. Guided by several successful entrepreneurs, Joe discovers that success comes from prioritizing others’ interests. The book delivers many valuable lessons through the Five Laws of Stratospheric Success, emphasizing the importance of providing value to customers and other aspects of running a small business.
Another key aspect of small business management is time management. With multiple responsibilities like product promotion, team hiring, financial management, and marketing, it can be challenging to manage time effectively. In “Buy Back Your Time”, Dan Martell offers strategies to entrepreneurs on regaining control of their time, mastering their calendars, and achieving higher productivity