LinkedIn can be a powerful platform for professional growth, allowing individuals to create a strong following or “superfans” who engage with and share their content. Growing the follower base entails consistent effort and strategic planning rather than irregular posting or poorly generated content. It’s crucial to embrace uniqueness, showcasing distinctive qualities that set an individual apart from others in their field. This could be unusual hobbies, uncommon methods, or unconventional opinions.
Instead of following templates or sharing generic advice, LinkedIn users should aim to be authentic, highlighting the real person behind the professional profile. Building a personal brand may invite negativity, such as trolls or snide remarks, but it’s important not to engage with such negativity. Instead, the focus should be on those who appreciate and connect with the shared content.
Content creation should be driven by service rather than ego, exuding enthusiasm and positivity. It’s important to be specific in defining oneself, avoiding generic labels like “business tips” or “leadership coach.” Instead, individuals should own a specific result, method, or perspective to make a distinct mark and have a clear association in the audience’s mind.
It’s recommended to stick to a few core topics, rotating between them while consistently providing value and setting clear expectations for the audience. Before