LinkedIn is a platform that requires both quantity and quality for success. Regular, high-quality posts over a long period of time can result in increased visibility and following. Content that resonates and sparks interest with your connections is key to making them remember your name and seek out your expertise.
Many businesses make the mistake of focusing too much on broadcasting company updates and generic tips, rather than creating meaningful connections through their content. LinkedIn rewards profiles that adopt a personal and consistent approach to content creation.
One strategy to build deeper connections is to share personal information when a certain number of followers is reached. This could be through a reintroduction post, sharing unknown facts about oneself, or details about one’s journey. This allows followers to feel more connected to the person behind the profile and not just see them as a professional entity.
Sharing surprising, endearing, and real aspects of oneself can also help. This could include sharing about an unusual hobby, the story of starting your business, or activities pursued outside of work hours. This helps give the audience a reason to feel connected beyond professional expertise.
Another approach that can be effective is sharing about challenges and failures. People are more interested in knowing about the time you hit rock bottom and how you made it out