The article discusses five key steps for scaling one’s LinkedIn presence. First, it stresses the importance of repetition, suggesting that users create ten principles and share them consistently to establish their stance. Second, users are advised to address the recurring issues faced by their target audience in their content consistently. This helps establish the user as a problem-solver for the audience.
Third, the article recommends studying the metrics of one’s posts to understand what content performs best and repeating those formats. Following what works for others could also be beneficial. Fourth, the article suggests regularly updating the LinkedIn headline with different explanations of who the user is and what they do, and then tracking which versions drive more engagement.
Lastly, the article advocates for disciplined action by setting aside specific times for posting and sticking to it. Consistently posting content that sparks conversations and connections is also recommended. The article concludes by emphasizing that success on LinkedIn relies more on consistency than creativity.