A recent study from Botify indicates that 94% of marketing leaders are prepared to optimize brand visibility for AI search, and 42% feel very prepared. The survey also found that the majority of marketers are excited about the shift away from traditional search engines, and are keen to embrace AI chatbots, which are projected to decrease search engine traffic by 25% by 2026. However, the preparation strategies for this transition vary, with many marketers considering other options such as traditional social channels and e-commerce. YouTube, Meta, TikTok, and Amazon were among the popular alternatives. Despite this readiness, 55% of marketers admitted that understanding how AI platforms work is a significant challenge. Concerns about data privacy and keeping up with rapid innovation were also raised. The changes in AI search present an opportunity for marketers to experiment and find creative solutions. The article also mentions UnitedMasters, a company founded by Steve Stoute in 2017, which leverages technology to augment the creator economy in the music industry.
“Marketers Embrace AI Chatbots, Optimizing Brand Visibility and Reducing Search Traffic”
