The article is about how to use artificial intelligence (AI) for professional writing. It emphasizes that AI-generated content is not the issue, but rather poorly generated content is. The article suggests using an AI tool called Claude, a large language model with superior writing capabilities, for when other AI tools like ChatGPT fall short.
The author warns that AI writing tools won’t work for everyone; users must have strong opinions and beliefs to produce good content. To use Claude effectively, it recommends setting aside an hour for initial project setup, including uploading materials, creating templates, and testing prompts.
The process involves opening a Claude account, upgrading to premium for access to Projects, and creating a new project for each content format (such as LinkedIn posts, company newsletters, or tweets). Each project should be named descriptively and become the new writing workspace.
The AI tool performs better when it’s given more context, so users should upload examples of their writing style, a detailed description of their Ideal Customer Profile (ICP), a list of strong beliefs, a ban list, and a structure outline or template.
When creating new content, users should open a new chat within the Claude project for that content type, write a prompt as if briefing