John Mueller from Google has commented on the issue of content created specifically for search engine optimization (SEO), often referred to as “made-for-search-engine” content. His remarks came in response to a post by Preeti Gupta on Bluesky, where Gupta criticized such content for not being helpful to users and contributing to “internet trash”. Mueller noted that industry insiders can typically recognize this kind of content quickly. He implied that this could be problematic, as it raises questions about the quality and usefulness of such content for the general public. The discussion suggests a potential tension between content created to rank well in search engine results and content that genuinely aids users.
“Google’s John Mueller Warns: ‘Made-for-Search-Engine’ Content Threatens User
