The ongoing “AI arms race” sees tech giants such as Meta, Amazon, and OpenAI releasing their own powerful contenders in the agentic AI space at a rapid pace. One of the most recent additions to this race is Google’s Gemini 2.0, its new AI model for the agentic era. One sector where AI agents are making a significant impact is marketing. Designing and deploying a marketing campaign is a multi-faceted process that often requires a suite of tools, applications, and platforms. However, agents have started to simplify this process significantly.
Accenture, the consulting giant, for example, has utilized these new systems to transform its marketing department. According to Accenture CMO Jill Kramer, agents have helped reduce the number of steps in a marketing project from an average of 135 down to just 85. Large language models (LLMs) like ChatGPT have already proven their ability to produce clean, engaging content. However, the defining feature of agents is their capacity to act autonomously, performing tasks across different apps and platforms without human intervention.
Currently, 88% of marketers are using AI in their jobs, but companies like HubSpot are showing how agents can elevate automation to new heights. HubSpot’s