Search engines have greatly influenced website design due to search engine optimization, with websites ranking on the first page getting considerably more hits than those on subsequent pages. Recent changes, such as the introduction of Google Overview, have begun to disrupt website performance and user behavior. Despite reassurances from Google, many website owners have reported a decline in traffic since the launch of this feature.
The concept of visual search, which was introduced without much attention some years ago, is now anticipated to play a significant role in SEO following the launch of Google Overview. Deloitte reports that consumers’ growing preference for visual content is impacting marketing strategies. Visual search, which allows users to search using an image rather than a keyword, is revolutionizing how people interact with search engines and is particularly significant for visually driven industries such as ecommerce, fashion, and travel.
This evolution in search engines means users no longer need to think of the “right” keywords and can instead use a picture of a product to quickly obtain results. The ease and intuitiveness of image search have led to its widespread adoption by ecommerce platforms.
In response to this shift, websites are placing more emphasis on imagery, particularly in industries related to fashion, travel, interior design, and retail. For a website to stand out