LinkedIn users are being encouraged to embrace their uniqueness and show more personality on the platform to stand out and succeed. Many users tend to play it safe, posting generic updates and professional advice, which often results in their voices blending in with thousands of others. This approach fails to inspire or offend anyone and is often seen as boring.
Jillian Richardson, a ghostwriter for founders and executives, and Alec Kremins, head of partnerships at Beehiiv, are among those advocating for more personalized and unique content on LinkedIn. Richardson’s post encouraging people to be weirder on the platform went viral, and Kremins also received many responses when he called out to the “weirdos” on LinkedIn. Together, they have launched a newsletter that provides tips on how to be unique online.
The key to standing out on LinkedIn is to be authentic and embrace what makes you unique. Your unique perspective is an asset that can make you memorable, more so than your qualifications can. If you have a niche hobby or interest, for example, you can draw parallels between that and your work to create engaging content.
Thought leadership also performs well on LinkedIn when users are willing to publicly express and experiment with their opinions. Sharing strong views unapologetically can help attract